Our Story | Cedora®
Made carefully. Priced honestly.
A new brand. More than a decade in the making.
Cedora® is new to you. The people behind it are not. Our founders spent over ten years running furniture manufacturing in Vietnam, supplying international brands and exporting across the globe.
When they moved to Australia, they saw something familiar: customers paying for showrooms that technology had made unnecessary. With 3D models, AR placement and detailed photography, there is no reason to drive to a showroom. That time and cost belongs back in your pocket.
So Cedora® was built direct to customer. No sales brokers, no middlemen, no retail layers on top. Same skilled engineers, same factories, same quality. Premium furniture, priced honestly, shipped free to Australian homes.
Factory to your front door
No wholesalers, no brokers. Ships directly from our warehouses to you.
Built by people who know the craft
Over a decade supplying international furniture labels. That experience now works for you.
Shop from home, without the risk
360° photos, 3D models and AR room placement. And if it's not right, you have 30 days to change your mind.
Cedora® is a registered trademark of Agene Pty Ltd (ABN registered, Australia). Verify our trademark →
Always on your side.
We ask ourselves how we'd want to be treated, and build our policies around that. No clever fine print. No runaround when something goes wrong.
Free delivery. No surprises.
Free to Sydney and Melbourne metro. All other areas from $500 AUD. No hidden fees at checkout.
Learn more →30 day returns, no questions.
If it's not right for your space, return it within 30 days. We'll arrange collection and process your refund promptly.
Learn more →We back every piece we sell.
We follow Australian Consumer Law. Clear pricing, honest product descriptions, and no runaround if something goes wrong. Our Code of Conduct sets out exactly what you can expect from us.
Read our commitments →Hands that build it
Not every step is done by hand. But the ones that matter are. Joints fitted by eye, surfaces sanded by feel, finishes checked piece by piece.
Every detail, looked at twice
Craftsman sanding
Quality inspection
People who care about the work
Why we sell direct, and why it matters to you.
Traditional furniture retail carries a lot of overhead: showrooms, distributors, wholesale markups. You pay for all of it. We skipped that.
No middleman
We work directly with the craftspeople who make every piece. What you pay reflects actual quality, not the cost of a retail chain.
Online first by design
No showroom overhead means lower prices, passed straight to you. We put that saving into better materials and tighter quality control.
Sydney warehouse. Fast delivery.
Every piece ships from our Sydney warehouse. Free to Sydney and Melbourne metro. All other areas from $500 AUD.
You don't need a showroom. You need the right tools.
Most furniture is bought without seeing it in person. We built tools to make that easier.
3D Product Viewer
Rotate, zoom and inspect every joint and finish from every angle. Right on the product page.
Augmented Reality
Place any Cedora® piece in your room using your phone camera. Check scale, colour and fit before spending a cent.
Virtual Showroom
Walk through fully styled Cedora® room sets in our 3D showroom. Available 24/7, from your couch.
Explore the virtual showroom →
Crafted for Australian homes.
Solid timber, designed for Australian homes. All collections ship free.
"We're not trying to be the biggest furniture brand in Australia.
We're trying to be the one you trust most."
Honest about materials. Clear on delivery and returns. Standing behind every piece we sell.
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