For more than 10 years, our team has been making and exporting premium timber furniture to homes around the world. That work started in Vietnam, where generations of skilled artisans have shaped timber long before flat-pack furniture existed.

We know the factories. We know the craftspeople. We know what it costs to make a bed frame with solid oak joinery versus one with MDF hidden inside a pretty veneer. That knowledge is the whole point of Cedora.

Cedora is our first direct-to-consumer chapter. After years supplying retailers and exporters across Europe, Asia and the US, we decided to sell direct to Australian homes instead.

No wholesale margins. No retail markup. No showroom with a commission on every sale. Just the furniture, made right, at a price that reflects what it actually costs.

Australia was a deliberate choice. Australians value things that are built to last. That matched what we were already making.

How we sell

Direct from maker. No markup games.

Most furniture brands work through distributors, then wholesalers, then retailers. By the time a piece reaches your home, the original cost has doubled or tripled. Not because it's worth more, but because every layer needs a margin.

We cut all of that out. We work directly with the factories, sell directly to you, and price accordingly. What you pay reflects what it actually costs to make something well.

If you're new to buying furniture online, this article explains why it works - and what to look for.

Solid oak

Bristol

Scandinavian warmth in honey-toned solid oak. Simple lines, enduring craft.

• • Clean panelled headboard
• • Solid slat base - no box spring needed
• • Warm honey oak grain throughout

Solid oak + painted frame

Newcastle

Coastal Hamptons style with a refined Australian edge. Built to impress.

• • Panelled headboard and footboard
• • Moulded curves and elegant shaped legs
• • Solid oak construction, painted frame finish

Solid pine

Liverpool

Rustic warmth across the bedroom, living room and dining room.

• • Available in natural pine or black finish
• • Bed frames, dining tables, chairs, TV units and more
• • Rounded corners, clean silhouette - works across room types

White painted timber

London

Clean, modern and honest. White painted timber that works with everything.

• • Panelled headboard with moulded edges
• • Crisp white finish, no yellowing
• • Modern minimalist proportions

White painted timber

Manchester

Soft contemporary with refined detailing. A step up from London in every small way.

• • Panelled headboard with moulded edges
• • White finish with refined detailing
• • Softer silhouette than the London range

Acacia timber

Oxford

Earthy, tropical and genuinely one-of-a-kind. Acacia does what no other timber can.

• • Distinctive natural acacia grain
• • No two pieces look identical
• • Earthy tones, rich natural finish

3D product viewer

Built into every product page. Open any product, scroll down, and rotate the 3D model to inspect the joinery, finish and proportions from every angle.

Augmented reality

Available on product pages via your phone camera. Tap 'View in your room' on any product page to place it in your space at real scale.

Virtual showroom

Walk through fully styled Cedora room sets in our interactive 3D showroom. See how pieces work together before you decide. Open 24/7.